Maya started with six restored chairs and a phone camera. Eighteen months later her store carries two hundred pieces and employs her brother full time.

What changed first

"Photos," she says. "I stopped shooting in my garage and started shooting against a white wall. Enquiries doubled in a fortnight."

What she would do differently

"Open the store page sooner. Buyers trust a profile with hours, an address and a face far more than a bare listing."