How to Price a Listing People Actually Click

Pricing is positioning. Too high and you never enter the shortlist; too low and buyers assume something is wrong.

Search your own category and note the three closest matches. Those are your real competitors, not the sold archive.

In most categories buyers expect a five to ten percent move. Build it in rather than resenting it later.

Services and rentals convert better with a range and a clear unit — per hour, per night, per month.